ANNIE FRISOLI
CEO | SPEAKER | AUTHOR
CREATING COMMUNITY. EVERYDAY.

SUMMIT CULTURE

Building Values-Driven Cultures That Work
At Creating Community LLC, we help organizations uncover, define, and activate their core values to fuel stronger cultures, better teamwork, and more meaningful impact. Whether you're starting from scratch or looking to breathe new life into your existing values, we bring a collaborative, energizing approach that gets people aligned and invested.
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We believe culture isn’t just something you talk about, it’s something you build together. That’s why our process is designed to engage your people at every step, connecting your values to everyday behaviors, decisions, and leadership.
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Led by Founder & CEO Annie Frisoli, her process is known for bold facilitation, insightful strategy, and a deep respect for the human side of work.
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Choose Your Path: Three Levels of Partnership
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This foundational package is designed for organizations ready to define or refine their core values through a highly engaging, people-centered process. Over three months, we guide you from discovery to definition—ensuring your values reflect your real culture and are ready to be lived, not just laminated.
What is included with Option ONE:
Stakeholder Engagement Report: Gathers authentic, grounded insights from your team to better understand the current culture, values in action, and opportunities for alignment.
Deliverables:
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Anonymous employee insights collected via interviews, surveys, or focus groups.
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Key themes and values patterns identified across roles and departments.
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Strategic summary highlighting culture strengths and areas for growth.
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Visual or narrative report to use with leadership teams, boards, or internal communication.
Identified Core Values: We will ultimately co-create actionable values with clear definitions and language that resonates with your team and aligns with your organizational goals.
Deliverables:
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Finalized set of unique, meaningful organizational values.
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Value definitions written in your organization's voice and tone.
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Practical examples for how each value shows up in behavior and decisions.
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Ready-to-use copy for internal communications, onboarding, and visual displays.
Option ONE: Values Deep Dive
Option TWO: From Words to Action
For organizations ready to move beyond defining their values and start living them. This package builds on the foundation established in Option One and takes the next critical step: embedding your values into the fabric of your organization
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What is included in Option TWO:
Everything in Option One & The Values Integration Plan (V.I.P.): The V.I.P. will strategically embed your values into the day-to-day operations, behaviors, and systems of your organization so they become part of how your people work, lead, communicate, and grow.
Deliverables Organized by Three Levels of Integration:
Process
Focuses on aligning systems and operations with your values.
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Goals and objectives for how values show up in internal processes.
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Suggested deliverables (e.g., create values-based questions, align onboarding framework).
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Success metric suggestions to track alignment over time.
Practice
Focuses on how individuals and teams live out the values daily.
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Goals and objectives for individual and team behaviors that reflect your values.
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Suggested deliverables (e.g., initiate value conversations in meetings, identify team norms).
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Success metric suggestions to assess cultural alignment and engagement.
Evaluation
Focuses on how values will be monitored, measured, and refined.
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Goals and objectives for ongoing assessment and feedback loops.
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Suggested deliverables (e.g., pulse checks, feedback mechanisms, culture reflections).
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Success metric suggestions to determine impact and identify areas for reinforcement.
Option THREE: Culture in Action
Culture in Action includes everything in Options One and Two, plus hands-on tools and implementation support.
This comprehensive package is for organizations ready to fully activate their values and embed them into everyday culture. With a foundation of stakeholder insights, clearly defined values, and a strategic integration plan already in place, Option Three brings your culture to life with the resources, training, and evaluation tools needed to create lasting impact.
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What is included in Option THREE:
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Training Materials & Resources to equip your leaders, teams, and champions with the tools they need to bring values to life in practical, repeatable ways.
Deliverables:
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Values-based training materials (e.g., facilitator guides, slide decks, activity prompts).
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Custom team exercises and meeting tools to reinforce values in real time.
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Communication resources and talking points for sharing values organization-wide.
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Optional co-facilitation or staff training session(s) based on your team’s capacity.
Evaluation Framework that provides a structured approach for tracking the impact of your values work over time, measuring alignment, engagement, and progress toward cultural goals.
Deliverables:​
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Sample survey items, reflection questions, and feedback tools.
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Recommendations for timing, frequency, and responsibility of evaluation efforts.
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Suggestions for storytelling and reporting culture progress to staff and stakeholders.